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DoubleVerify Raises $350 million IPO

Company profile · Marketing, Sales & Ad Tech · Updated April 1, 2021

DoubleVerify raised $350M in IPO financing led by Various, with participation from Various (IPO). AI digital media quality and brand safety verification. The new capital is framed around Expand AI verification to CTV and retail media environments.

IPO$350 millionTotal tracked $350 millionNew York, NY

What it does

AI digital media quality and brand safety verification. The business sits in Marketing, Sales & Ad Tech, where funded companies are using fresh capital to deepen product coverage, distribution, or operating capacity.

Traction

Analyzing 5B+ ad impressions/day; AI blocks $1.9B in invalid ad spend. Management framed the new capital around Expand AI verification to CTV and retail media environments.

Trend impact

AI advertising fraud detection competing with Integral Ad Science. The capital raise matters because it gives the company more room to compete for customers, talent, and mindshare while incumbents and adjacent startups respond with clearer product depth or distribution.

Funding history

  • April 1, 2021 · IPO · $350 million · Various (IPO)

Products & services

  • Marketing, Sales & Ad Tech workflow monitoring tied to the funding announcement
  • Customer-facing product described on the company website
  • Operational tooling for marketing, sales & ad tech teams
  • Data capture and reporting across core business processes
  • Team expansion support funded by the latest round
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