Jam City Raises $350 million Series E
Jam City raised $350M in Series E financing led by Various, with participation from Netmarble, Various. AI-enhanced mobile gaming — Merge Mansion viral growth. The new capital is framed around Scale Merge Mansion AI storytelling and launch Harry Potter sequel game.
What it does
AI-enhanced mobile gaming — Merge Mansion viral growth. The business sits in Consumer & Marketplaces, where funded companies are using fresh capital to deepen product coverage, distribution, or operating capacity.
Traction
Merge Mansion: 40M downloads; AI narrative events drive 25% higher retention. Management framed the new capital around Scale Merge Mansion AI storytelling and launch Harry Potter sequel game.
Trend impact
Mobile gaming studio proving AI narrative drives engagement in casual games. The capital raise matters because it gives the company more room to compete for customers, talent, and mindshare while incumbents and adjacent startups respond with clearer product depth or distribution.
Funding history
- February 1, 2023 · Series E · $350 million · Netmarble, Various
- March 1, 2021 · Growth Round · $120 million · Netmarble
Products & services
- Consumer & Marketplaces workflow monitoring tied to the funding announcement
- Customer-facing product described on the company website
- Operational tooling for consumer & marketplaces teams
- Data capture and reporting across core business processes
- Team expansion support funded by the latest round