LTK (LikeToKnowIt) Raises $300 million Growth Round
LTK (LikeToKnowIt) raised $300M in Growth Round financing led by SoftBank. AI creator shopping platform connecting influencers to brands. The new capital is framed around Expand AI product recommendation and launch LTK Premium.
What it does
AI creator shopping platform connecting influencers to brands. The business sits in Consumer & Marketplaces, where funded companies are using fresh capital to deepen product coverage, distribution, or operating capacity.
Traction
40M shoppers; 200,000+ creators earning from shoppable content; $3B in annual GMV. Management framed the new capital around Expand AI product recommendation and launch LTK Premium.
Trend impact
Creator commerce platform competing with Amazon affiliate program for influencer shopping. The capital raise matters because it gives the company more room to compete for customers, talent, and mindshare while incumbents and adjacent startups respond with clearer product depth or distribution.
Funding history
- March 1, 2021 · Growth Round · $300 million · SoftBank
Products & services
- Consumer & Marketplaces workflow monitoring tied to the funding announcement
- Customer-facing product described on the company website
- Operational tooling for consumer & marketplaces teams
- Data capture and reporting across core business processes
- Team expansion support funded by the latest round