Qualtrics Raises $350 million Growth Round

Qualtrics raised $350M in Growth Round financing led by Silver Lake. AI experience management for customers and employees. The new capital is framed around Build Qualtrics iQ AI insights and expand AI employee engagement analytics.

What it does

AI experience management for customers and employees. The business sits in Marketing, Sales & Ad Tech, where funded companies are using fresh capital to deepen product coverage, distribution, or operating capacity.

Traction

AI predicts customer churn 90 days early; 13,000 enterprise clients. Management framed the new capital around Build Qualtrics iQ AI insights and expand AI employee engagement analytics.

Trend impact

Experience management AI competing with Medallia for enterprise feedback platform. The capital raise matters because it gives the company more room to compete for customers, talent, and mindshare while incumbents and adjacent startups respond with clearer product depth or distribution.

Funding history

• January 1, 2022 · Growth Round · $350 million · Silver Lake

Products & services

• Marketing, Sales & Ad Tech workflow monitoring tied to the funding announcement
• Customer-facing product described on the company website
• Operational tooling for marketing, sales & ad tech teams
• Data capture and reporting across core business processes
• Team expansion support funded by the latest round